Unveiling Trends: The 2023 Telestream Global Media Format Report 

Did you know AWS S3 continues to be the primary cloud storage preference for the media and entertainment industry? It represents nearly 90% of the source destination locations configured in the jobs we processed. Learn more about this and other trends in the 2023 Telestream Global Media Format report.

We are excited to present the 2023 Telestream Global Media Format Report. This comprehensive report highlights data gathered anonymously from our current clients who leverage Telestream’s advanced cloud-native solutions. These solutions specialize in handling complex video, audio, and caption conversions for various formats used in broadcasting, editing, and camera work.  

The Power of Data: What the Global Media Format Report Reveals 

The report delves deeper into the intricacies of the media landscape, revealing essential trends in emerging media formats, the widespread adoption of industry standards, and the competitive environment among cloud providers. These valuable insights highlight the ongoing industry revolution, emphasizing the pivotal role of cloud media processing at the forefront of transformative change.

The data-driven exploration of new media formats allows us to understand how the preferences of consumers are evolving. It also demonstrates how content creators and distributors are adapting to meet these evolving demands. This critical understanding helps stakeholders make informed decisions on content creation, managing media supply chain, and content distribution strategies and investments.

Embracing the Cloud: A Paradigm Shift

Content owners, broadcasters, and service providers across the globe, are recognizing the potential of cloud media processing services. The report objectively showcases the industry’s swift transition to the cloud. This includes enabling new consumer video services, expanding direct-to-consumer streaming platforms, and migrating on-premises broadcast workflows to the cloud.

Cloud Emerges as Pivotal Player in Delivering High-Quality Content

In this rapidly changing media landscape, cloud-based technologies and SaaS solutions play a crucial role in delivering high-quality content. These solutions and technologies encompass video and audio codecs, adaptive streaming, and accessibility features like closed captioning. And as consumers’ expectations for exceptional content increase, the cloud has proven to be a pivotal ally for meeting these demands.

To ensure seamless streaming experiences, a multitude of elements are at play within the cloud infrastructure. Streaming codecs, such as AVC and HEVC, are utilized to compress and optimize video content, enabling efficient data transmission and better viewing quality. Additionally, broadcast codecs like MPEG, XDcam, and AVC, are employed to cater to specific broadcasting standards and requirements.

The cloud’s versatility extends beyond video codecs alone; adaptive bitrates are another crucial aspect. These dynamic streaming mechanisms adjust the quality of content in real-time, based on the viewer’s internet connection speed and device capabilities, resulting in uninterrupted playback and reduced buffering.

Audio formats are also a vital part of the streaming experience, enhancing the overall immersion and enjoyment for viewers. Cloud-based solutions enable the integration of diverse audio codecs, ensuring compatibility across various devices and delivering crystal-clear sound.

Moreover, closed captioning plays a significant role in making content accessible to a broader audience. By leveraging cloud capabilities, broadcasters can seamlessly integrate closed captioning data into their streams, catering to viewers with hearing impairments or those in noisy environments.

 Key Takeaways
  • The 2023 Global Media Format Report offers invaluable insights into the emergence of new media formats shaping the future of the industry.
  • Adoption of new standards in media processing is on the rise, influencing the quality and consistency of content.
  • Public cloud providers are fiercely competing to cater to the evolving demands of the media industry.
  • Cloud media processing is becoming the go-to solution for content owners worldwide, driving innovation and efficiency.

As the media landscape continues to evolve, understanding these trends is paramount to staying competitive and thriving in the industry. Telestream’s 2023 Global Media Format Report paints a clear picture of the shift towards cloud media processing, guiding content owners and industry players on their journey towards success.

Read the report now, embrace the insights, and make informed decisions to lead your media ventures into the future.

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